CPG Brokerage, Sourcing & Grocery Channel Consulting

Blackwell Sales Group drives retail success for CPG brands through strategic partnerships and deep industry expertise. We offer category strategy and promotional planning that boost visibility, engage consumers, and support long-term growth in the grocery channel.
With 25+ years in consumer goods, Blackwell Sales Group excels in brokerage, sourcing, and channel strategy, aiding brands in market entry and supply chain optimization.

CPG Brand Growth & Market Impact Strategies

We connect your brand with retail buyers, streamline supply chains, and provide market insights to ensure your brand's visibility and sustained presence on shelves.

CPG Brokerage Services

We connect your brand with retail buyers across grocery, natural, and specialty channels — backed by decades of trusted industry relationships.

Grocery Channel Strategy

We guide your go-to-market approach with pricing, packaging, and promotional insight — customized for regional and national success.

Sourcing & Supply Chain

From co-packers to ingredients, we help source, negotiate, and align your operations with your growth goals.

Retail Buyer Readiness

Perfect your pitch, refine your sell sheets, and position your product to stand out in competitive buyer reviews.

How We Help CPG Brands Win at Retail

1

Shelf-Readiness Evaluation

We begin with a full brand and product audit to ensure you're ready for buyer meetings — covering pricing, packaging, supply chain, and differentiation.
2

Go-to-Market Strategy

We tailor a launch strategy that fits your category, retail channel, and growth goals — including retail pricing, pitch prep, and channel selection.
3

Retail Buyer Outreach

We connect you with key buyers in regional and national grocery chains, using personalized outreach, proven sales materials, and our long-standing relationships.
4

Post-Placement Optimization

Once you're on shelves, we help improve performance through sell-through data reviews, in-store strategy, and readiness for expanded rollout.

Built on Experience. Driven by Integrity.

Market Growth
CPG Brand Growth
We connect your brand with retail buyers, streamline supply chains, and provide market insights that fuel expansion. From grocery to specialty channels, our relationships open doors to new opportunities and lasting market impact.
Retail Strategy
Smarter Retail Strategies that Win
From pricing and packaging to promotional planning, we guide your go-to-market strategy with tailored insights. Our approach helps your brand stand out in crowded categories and scale regionally or nationally.
Partnering for Long-Term Success
Proven Success
We act as an extension of your team — refining your pitch, aligning operations with growth goals, and ensuring your products not only land on shelves but stay there. Together, we drive measurable results.

End-to-End Solutions for CPG Brands

From market entry to national expansion, we deliver the guidance and strategies CPG brands need for measurable success.

Real-Time Retail Intelligence

Every engagement includes up-to-date insights on category trends, competitor movements, and buyer expectations—so your pitch is not just seen, but remembered.

Post-Launch Category Coaching

Once you're on shelf, we stay hands-on—supporting promotional planning, monitoring sell-through, and adapting positioning to keep momentum strong.

Omnichannel Launch Support

From brick-and-mortar to omni-retail platforms, we help craft unified go-to-market strategies—including e‑commerce and retail media—so your brand is ready wherever buyers shop.