CPG Brokerage, Sourcing & Grocery Channel Consulting

Blackwell Sales Group partners with CPG brands to drive retail success in the grocery channel, leveraging strategic partnerships, category expertise, and promotional planning to expand visibility and long-term growth.

Explore Our Multichannel Approach

Specializing in market entry and supply chain efficiency, Blackwell Sales Group brings Over 25 years of consumer goods expertise.

CPG Brand Growth &
Market Impact Strategies

We connect your brand with retail buyers, streamline supply chains, and provide market insights to ensure your brand's visibility and sustained presence on shelves.

CPG Brokerage ServicesWe connect consumer brands with leading retail buyers across grocery, natural, and specialty channels—leveraging decades of proven expertise and trusted industry relationships.

Grocery Channel Strategy

We shape your go-to-market strategy with tailored pricing, packaging, and promotional insights—designed to drive success at both regional and national levels.

Sourcing & Supply Chain

Our approach involves strategic collaboration with co-packers and ingredient suppliers to ensure seamless integration of operations with your expansion goals.

Retail Buyer Readiness

We refine your presentations, elevate promotional materials, and strategically position your product to stand out in competitive buyer reviews.

How We Help CPG Brands Win at Retail

1

Shelf-Readiness Evaluation

We begin with a full brand and product audit to ensure you're ready for buyer meetings - covering pricing, packaging, supply chain, and differentiation.

2

Go-to-Market Strategy

We tailor a launch strategy that fits your category, retail channel, and growth goals - including retail pricing, pitch prep, and channel selection.

3

Retail Buyer Outreach

We connect you with key buyers in regional and national grocery chains, using personalized outreach, proven sales materials, and our longstanding relationships.

4

Post-Placement Optimization

Once you're on shelves, we help improve performance through sell-through data reviews, in-store strategy, and readiness for expanded rollout.

Comprehensive Solutions
for CPG Brands

Our approach supports your brand's journey from market entry to national growth, with solutions for CPG industry challenges.

Real-Time Retail Intelligence

Stay informed with our real-time insights on market dynamics and consumer trends, keeping your strategies aligned and impactful.

Post-Launch Category Coaching

Once you're on shelf, we remain actively involved by offering comprehensive support in promotional planning, closely monitoring sell-through rates, and continuously adapting your product's positioning.

Omnichannel Launch Support

We develop cohesive go-to-market strategies for both physical and online retail, ensuring your brand is accessible wherever customers shop.

CPG Data Intelligence &
Consumer Behavior Strategy

A comprehensive understanding of consumer purchasing patterns and market trends is essential in the consumer packaged goods sector. Blackwell Sales Group provides the critical insights necessary for making informed strategic retail decisions.

Real-Time Market Visibility

By tracking listings, pricing, and competitor actions instantly, we help brands rapidly validate concepts and identify new market spaces.

Insights That Cut
Through the Noise

By examining real customer feedback across reviews, Q&A, and sentiment, our tools reveal the trends shaping buyer expectations.

Understanding How and When Consumers Buy

Purchase timing, reorder habits, and regional spikes reveal how customers actually buy, guiding smarter promotions, subscription planning, and channel strategy.

Strategy Informed by Actual Behavior

Through the analysis of consumer purchasing behaviors and feedback, we enhance product strategies and elevate customer engagement.

Predictive Demand Forecasting

Our forecasting models combine past data and trends for improved inventory management and resource allocation.

Retail Performance Optimization

We use insights to refine strategies, improving product selection, pricing, and promotions to boost brand performance and meet consumer demand effectively.

Frequently Asked Questions About CPG Brokerage

What does a CPG broker do?

A CPG broker represents your brand at retail, managing buyer relationships, securing distribution, and supporting in-market execution to drive consistent sell-through and long-term growth.

Do I need a CPG broker to get into retail?

While not required, a broker significantly shortens the path to retail by leveraging established buyer relationships, category insight, and proven go-to-market strategies.

How is a CPG broker different from a distributor?

Distributors move product. CPG brokers build the strategy, secure placement, and protect brand performance at retail ensuring products earn and maintain shelf space.

What types of brands work best with a CPG broker?

Emerging and growth stage brands entering competitive retail environments benefit most, especially those seeking regional expansion or improved in-store performance.

How do CPG brokers support retail growth?

Beyond placement, brokers guide pricing, promotions, compliance, and store level execution, helping brands convert shelf space into sustained velocity.

Find detailed answers in our full FAQ.

Explore FAQs

Let’s connect! your next CPG win starts here.

If your CPG brand is exploring new distribution or refining its retail strategy, we’re here to help you take the next step with confidence.

Brad@Blackwellsalesgroup.com

412-849-1424

Pennsylvania, USA